Our Mission

At What's My Shape, we empower everyone to discover, embrace, and elevate their unique style through a seamless blend of expert fashion insights and innovative AI technology. Our mission is to deliver accessible, personalized guidance on fashion trends, beauty enhancements, and style choices—helping you curate looks that reflect your individuality and confidence.

What We Offer

We combine in-depth fashion and beauty resources with cutting-edge AI tools to create a one-stop destination for style inspiration:

• Fashion & Beauty Guides: Explore our curated collection of expert articles, trend reports, and seasonal style tips. From timeless “old money” winter outfits and cozy Thanksgiving ensembles to inclusive looks for Black women and chic Friendsgiving ideas, our guides cover everything from outfit planning and nail art to 2025's quiet luxury trends—designed to spark creativity for any occasion.
• AI-Powered Shape Identifier Tools: Unlock personalized recommendations with our suite of analysis tools for facial and body features, including eye shape, eyebrow shape, lip shape, face shape, nose shape, ear shape, jawline shape, and body shape. Each tool pairs precise AI insights with actionable style advice, like makeup techniques, hairstyles, or accessory pairings tailored just for you.

How It Works

Getting started is effortless and intuitive:

1. For Guides: Browse our library of articles anytime—no login required. Dive into detailed breakdowns, visual inspirations, and pro tips to build your wardrobe or refresh your beauty routine.
2. For AI Tools: Upload a clear photo following our simple guidelines, choose the features you'd like analyzed (or let us suggest based on your style goals), and receive instant, customized recommendations. Everything processes in seconds, with seamless integration of guide-inspired suggestions to apply right away.

Your experience is always private and secure—we don't store images, require accounts, or track beyond essential site analytics.

Our Technology

Powered by state-of-the-art computer vision and machine learning, our AI identifies over 68 key facial landmarks with 90%+ accuracy, analyzing proportions, spatial relationships, and even trend alignments from our guides. This fusion ensures recommendations aren't just feature-focused but also fashion-forward, drawing from real-time style data to keep you ahead of the curve.

Educational & Inspirational Purpose

Whether you're scrolling through outfit ideas for a holiday gathering or fine-tuning your signature look with AI, our platform is built for fun, learning, and real-world application. Our content sparks joy and self-expression, but remember: all suggestions are for entertainment and inspiration. For personalized health, fitness, or professional beauty advice, consult certified experts.

Privacy Commitment

Privacy is at the heart of what we do. Photos for AI analysis are handled in real-time on secure servers and deleted immediately after processing—no storage, no sharing. Our guides and tools operate anonymously, collecting only anonymized analytics to improve the site. We champion transparency, so you can explore freely and focus on what matters: your style journey.